Hunting in Germany: A Tradition of Excellence

What is Oktoberfest in Germany?




what is oktoberfest in germany

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So, what is Oktoberfest in Germany? Oktoberfest is the world’s largest and most famous beer festival held annually in Munich, Germany. It is a cultural celebration that combines Bavarian traditions, lively music, delicious food, and, of course, an abundance of beer. With a history dating back over 200 years, Oktoberfest has become a symbol of German culture and a beloved event for both locals and international visitors.

History of Oktoberfest

The history of Oktoberfest dates back to October 12, 1810, when the first festival was held to celebrate the wedding of Crown Prince Ludwig and Princess Therese of Saxony-Hildburghausen. The festivities took place on the fields in front of the city gates, which were later named Theresienwiese (Theresa’s Meadow) in honor of the princess.

Initially, the event featured horse races, agricultural displays, and various forms of entertainment. Over time, the horse races were phased out, and beer became the focal point of the festival. Breweries started setting up large beer tents, and the festival grew in popularity year after year.

Cultural Significance of Oktoberfest

Oktoberfest is deeply rooted in Bavarian culture and is an important part of Germany’s heritage. It showcases traditional Bavarian clothing, such as dirndls for women and lederhosen for men. The festival brings people together to celebrate their heritage, enjoy traditional music and dances, and savor authentic Bavarian cuisine.

Today, Oktoberfest attracts millions of visitors from around the world who come to experience the vibrant atmosphere and immerse themselves in German traditions. It promotes cultural exchange and fosters a sense of unity and community among attendees.

Tips for Attending Oktoberfest

  1. Clothing: Consider wearing traditional Bavarian attire to fully embrace the spirit of the festival. Dirndls and lederhosen can be rented or purchased in Munich.
  2. Transportation: Plan your travel in advance and make use of public transportation, as parking can be limited. Trains and buses are convenient options to reach the festival grounds.
  3. Reservations: If you plan to visit the popular beer tents, it is advisable to make reservations in advance, especially for large groups.
  4. Cash: Bring enough cash, as most vendors at Oktoberfest do not accept credit cards. ATMs are available on-site, but they tend to have long queues.
  5. Responsibly Enjoy the Festivities: Remember to drink responsibly, pace yourself, and stay hydrated. Oktoberfest is a celebration of beer, but it’s important to enjoy it in moderation and take care of your well-being.

Types of Beer at Oktoberfest

Oktoberfest is synonymous with beer, and the festival features a selection of traditional German brews. The most common beer served at Oktoberfest is Märzen, a malty and amber-colored lager with a rich flavor. Breweries adhere to the Reinheitsgebot (German Beer Purity Law) to ensure the highest quality of their beers. Each brewery has its own unique recipe, resulting in a variety of flavors for visitors to enjoy.

Munich Oktoberfest Breweries

Oktoberfest in Munich, Germany, is known for its traditional breweries that participate in the festival. Here are the big 6 well-known breweries that have a long-standing presence at Oktoberfest:

  1. Paulaner Brewery: Paulaner is one of the major breweries and has a large beer tent at Oktoberfest. They are known for their signature Oktoberfest Märzen, a full-bodied and flavorful beer that embodies the spirit of the festival.
  2. Hofbräuhaus: Hofbräuhaus is a historic brewery with a rich tradition dating back to the 16th century. They serve their famous Hofbräu Oktoberfest beer, a malty and smooth lager that is enjoyed by locals and visitors alike.
  3. Augustiner-Bräu: Augustiner-Bräu is one of Munich’s oldest breweries, founded in 1328. Their tent at Oktoberfest is highly popular, offering a traditional Bavarian atmosphere and serving their renowned Augustiner Oktoberfestbier.
  4. Hacker-Pschorr: Hacker-Pschorr is another prominent brewery at Oktoberfest, known for its quality beers. They offer a variety of beer styles, including their Hacker-Pschorr Oktoberfest Märzen, which is a well-balanced and flavorful lager.
  5. Spaten-Franziskaner-Bräu: Spaten is a Munich brewery with a long history, tracing back to 1397. They are recognized for their Spaten Oktoberfestbier, a classic Märzen beer that is highly regarded among beer enthusiasts.
  6. Löwenbräu: Löwenbräu is a well-established brewery that dates back to 1383. Their Löwenbräu Oktoberfestbier is a popular choice among festival-goers, known for its smooth and slightly sweet taste.

These breweries, along with a few others, set up large beer tents at Oktoberfest, creating a lively and festive atmosphere for visitors to enjoy. Each brewery has its unique traditions, beer recipes, and distinctive tent experiences, contributing to the vibrant tapestry of Oktoberfest.

Now, let’s look into the individual history of the above six breweries in Munich to learn more about them:

Munich Brewery Histories



The roots of the Paulaner Brewery can be traced back to the 17th century, specifically to the Order of the Minims, a religious order founded by Saint Francis of Paola in Italy. The Minims were known for their dedication to a humble and austere lifestyle. In the early 1600s, a group of Minim monks settled in Munich and established a monastery called Neudeck ob der Au.

In 1634, during the height of the Thirty Years’ War, the monks at the Neudeck monastery began brewing beer to sustain themselves and support their religious activities. They brewed a strong, full-bodied beer called “Salvator,” which became their specialty and gained popularity among the locals. Salvator beer was also brewed during the Lenten season, as the monks considered it a form of liquid bread to sustain them during their fasts.

Over time, the popularity of the monks’ beer grew, leading to the establishment of the Paulaner Brewery as a commercial enterprise in 1799. The name “Paulaner” was derived from the term “Paulaner monks,” referring to the religious order that originated the brewery.

Throughout the 19th and 20th centuries, the Paulaner Brewery experienced significant growth and expansion. The brewery survived various challenges, including the secularization of monasteries in Bavaria and the devastation caused by World War II. In the post-war years, Paulaner focused on rebuilding and reestablishing its brewing operations.

In recent years, Paulaner Brewery has solidified its position as one of Munich’s leading breweries and a prominent participant in Oktoberfest. The brewery upholds the tradition of brewing high-quality Bavarian beers, including their renowned Oktoberfest Märzen, which is eagerly awaited and enjoyed by festival-goers.

Today, the Paulaner Brewery continues to produce a wide range of traditional and innovative beer styles, catering to both domestic and international markets. It remains an integral part of Munich’s brewing heritage, carrying on the legacy of the Minim monks and their dedication to brewing exceptional beer.



The Hofbräuhaus was founded in 1589 by Duke Wilhelm V of Bavaria. At the time, it served as the brewery for the royal court, producing beer exclusively for the Bavarian rulers. The brewery was strategically located near the royal residence, known as the Hofbräuhaus, giving it its name.

Originally, the Hofbräuhaus brewed beer solely for the aristocracy and nobility. However, in 1607, Duke Maximilian I opened the brewery to the public, making it the first public brewery in Munich. This move not only expanded the brewery’s customer base but also transformed it into a popular gathering place for locals and visitors alike.

Over the years, the Hofbräuhaus gained prominence as a center of social and cultural life in Munich. It became a hub for political discussions, literary gatherings, and musical performances. The beer hall’s lively atmosphere and conviviality drew people from all walks of life, creating a sense of community and camaraderie.

The Hofbräuhaus faced various challenges throughout its history. It endured wars, fires, and political changes, but each time it was rebuilt and restored to its former glory. One notable event in its history occurred in 1828 when King Ludwig I commissioned the construction of a new, grand building for the brewery, which still stands today.

During the Nazi era, the Hofbräuhaus faced some changes and was temporarily taken over by the party. However, after World War II, the brewery was returned to the people of Munich and resumed its operations.

Today, the Hofbräuhaus remains an iconic landmark in Munich and one of the most famous beer halls in the world. It continues to preserve its rich tradition of brewing Bavarian beer, offering visitors an authentic experience with its traditional Bavarian music, hearty cuisine, and, of course, its renowned Hofbräu beer.

Whether it’s locals, tourists, or participants of Oktoberfest, the Hofbräuhaus continues to be a cherished symbol of Munich’s brewing heritage, inviting people to gather, enjoy good company, and savor the flavors of Bavarian culture.



Augustiner-Bräu traces its origins to the Augustinian Monastery founded in Munich in 1294. The monastery was home to Augustinian monks, who dedicated themselves to a life of prayer, contemplation, and brewing. The monks brewed beer for sustenance and to support their religious activities.

In 1328, the monastery obtained a brewing license, marking the official beginning of Augustiner-Bräu as a commercial brewery. Over time, the reputation of the Augustinian monks’ beer grew, and it became highly regarded among locals in Munich.

In the 19th century, during the secularization of monasteries, the Augustinian Monastery was dissolved. However, the brewing tradition of Augustiner-Bräu continued. The brewery was acquired by Anton Wagner in 1803, who took over the brewery and preserved its heritage.

In 1829, Johann Sailer acquired Augustiner-Bräu, and it remained in the Sailer family for several generations. Under their ownership, the brewery thrived and expanded its reach in Munich and beyond.

Throughout its history, Augustiner-Bräu has experienced various challenges, including fires and World War II bombings, which led to the destruction of parts of the brewery. However, each time, the brewery was rebuilt and continued its operations.

One notable aspect of Augustiner-Bräu is its commitment to traditional brewing methods. The brewery adheres to strict quality standards and maintains a focus on using high-quality ingredients. The water used in brewing comes from their own well, contributing to the distinct character of their beers.

Today, Augustiner-Bräu is renowned for its beers, which are highly regarded for their flavor and authenticity. The brewery operates several beer halls and beer gardens in Munich, where locals and visitors can enjoy their beers in a traditional Bavarian setting.

Augustiner-Bräu remains deeply ingrained in Munich’s brewing culture and is celebrated for its commitment to tradition and the preservation of the Augustinian monks’ brewing heritage. The brewery continues to be a beloved institution, offering a taste of history and a genuine Bavarian beer experience.



The origins of Hacker-Pschorr can be traced back to the 14th century when the Hacker family started brewing beer in the small village of Au, near Munich. In 1417, the Hacker brewery received official recognition as a licensed brewery.

In 1793, Joseph Pschorr, who had married into the Hacker family, took over the brewery and expanded its operations. Under his leadership, the brewery prospered and gained prominence. Joseph Pschorr implemented innovative brewing techniques, improved the quality of the beers, and established a strong reputation for the brewery.

During the 19th century, the Pschorr and Hacker families played significant roles in Munich’s brewing scene. The Pschorr family’s brewery, under the name Pschorrbräu, and the Hacker family’s brewery, under the name Hackerbräu, both thrived independently.

In 1972, the Hackerbräu and Pschorrbräu breweries merged to form Hacker-Pschorr. This merger brought together two brewing dynasties and their rich brewing traditions.

Over the years, Hacker-Pschorr continued to flourish, producing and distributing its beers not only within Munich but also internationally. The brewery remained committed to brewing in accordance with the Bavarian Purity Law of 1516, which stipulates that beer can only be brewed using water, malt, hops, and yeast.

In recent times, Hacker-Pschorr has been owned by various companies but has maintained its dedication to brewing authentic Bavarian beers. The brewery still operates in Munich and upholds its heritage while embracing modern brewing techniques.

Today, Hacker-Pschorr is renowned for its range of traditional Bavarian beers, including its flagship Oktoberfest Märzen, which is brewed specifically for the Oktoberfest celebration. The brewery continues to be a respected participant in Oktoberfest and a beloved symbol of Munich’s brewing culture.

With a history spanning centuries, Hacker-Pschorr stands as a testament to the enduring traditions and craftsmanship of Bavarian beer brewing. Its beers are enjoyed by locals and beer enthusiasts around the world, carrying on the legacy of the Hacker and Pschorr families in the heart of Munich.



The story of Spaten-Franziskaner-Bräu begins in 1397 when the Spaten brewery was founded by Hans Welser in Munich. The name “Spaten” translates to “spade,” referring to the spade-shaped symbol that became associated with the brewery.

In 1867, Gabriel Sedlmayr, from the brewing family that owned the Franziskaner brewery, acquired the Spaten brewery. This merger gave rise to Spaten-Franziskaner-Bräu, combining the brewing expertise and traditions of both families.

Under Gabriel Sedlmayr’s leadership, the brewery underwent modernization and expansion. The implementation of new brewing techniques and the adoption of emerging technologies allowed Spaten-Franziskaner-Bräu to increase its production and reach a wider market.

During the 19th century, the brewery gained recognition for its innovations, including the development of the first golden lager, known as “Münchner Hell.” This beer style became highly popular and influenced the brewing industry.

Over the years, Spaten-Franziskaner-Bräu continued to grow and establish itself as one of Munich’s leading breweries. The brewery’s commitment to quality and adherence to the Bavarian Purity Law of 1516 ensured the production of beers of the highest standard.

In 1922, Spaten-Franziskaner-Bräu merged with the Löwenbräu brewery, forming the Spaten-Löwenbräu-Gruppe. This merger strengthened the brewery’s position and expanded its portfolio of beers.

In 2003, Spaten-Löwenbräu-Gruppe, including Spaten-Franziskaner-Bräu, became part of the Anheuser-Busch InBev family, one of the largest brewing companies in the world. Despite the change in ownership, Spaten-Franziskaner-Bräu has maintained its brewing traditions and commitment to producing exceptional Bavarian beers.

Today, Spaten-Franziskaner-Bräu continues to be revered for its range of beers, including the renowned Spaten Oktoberfestbier, which is brewed specifically for the Oktoberfest celebration. The brewery remains an important participant in Oktoberfest, carrying on the brewing traditions and contributing to the festive atmosphere.

With a history spanning centuries, Spaten-Franziskaner-Bräu represents the enduring legacy of Munich’s brewing culture. Its beers are enjoyed both locally and internationally, embodying the rich traditions and craftsmanship that have made Bavarian beer renowned worldwide.



Löwenbräu’s origins can be traced back to the year 1383 when a brewer named Wilhelm V. Steuerlein obtained the brewing rights in Munich. He established a brewery, which would later become known as Löwenbräu, translating to “Lion’s Brew.”

In the 17th century, the brewery was acquired by the Mayer family, who played a significant role in its development. Under the Mayer family’s ownership, Löwenbräu experienced substantial growth and gained recognition for its high-quality beers.

In 1818, Georg Brey, a businessman from Augsburg, purchased the brewery and brought a renewed vision to Löwenbräu. Brey focused on modernizing the brewing process and expanding the brewery’s distribution network, leading to increased popularity and success.

During the 19th century, Löwenbräu made significant advancements in brewing technology. The introduction of steam power and refrigeration techniques revolutionized the production process, allowing for increased efficiency and improved beer quality.

In the early 20th century, Löwenbräu continued to flourish and cemented its position as one of Munich’s prominent breweries. The iconic lion emblem, which adorns Löwenbräu’s logo, became synonymous with the brewery’s commitment to excellence.

In 1922, Löwenbräu merged with Spaten-Franziskaner-Bräu, forming the Spaten-Löwenbräu-Gruppe. This merger brought together two brewing powerhouses, combining their expertise and resources.

Throughout the years, Löwenbräu has gone through various ownership changes. In 2003, the Spaten-Löwenbräu-Gruppe, including Löwenbräu, became part of the Anheuser-Busch InBev family, a global brewing company.

Today, Löwenbräu remains an esteemed brand, known for its traditional Bavarian beers. It is particularly celebrated for its Oktoberfestbier, a special beer brewed for the Oktoberfest celebration in Munich. Löwenbräu’s presence at Oktoberfest contributes to the festive atmosphere, drawing locals and visitors alike.

With a legacy spanning centuries, Löwenbräu embodies Munich’s brewing heritage. Its beers continue to be enjoyed worldwide, carrying on the tradition of quality and craftsmanship that has made Löwenbräu an iconic name in the brewing industry.


Let me know how your trip went to Oktoberfest in the comments below and any tips you can give for follow-on folks heading that way.

I’ve tried five of the six Munich Oktoberfest beers and while they are all great they each do have their own character to them. If you are interested you can watch my YouTube Oktoberfest Playlist

on YouTube before you go.

Why is this article in a “Hunting in Germany” website? Great question! Because if you want to get a taste of German culture and you plan your hunting trip before or after Oktoberfest you can enjoy both while being in Germany.


Les Waller

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